Turning the morning routine into daily self-care through collagen
The challenge
No.1 US collagen brand Vital Proteins had a quality product stuck
in a crowded beauty market, and needed to carve out its place with UK consumers - both the ones who already knew about collagen and the ones who didn’t.
The work
With the charismatic help of celeb ambassador Vogue Williams, our multi-channel ‘Essential you’ campaign owned the breakfast occasion more than any of the competition - showcasing the way a simple morning habit change can support your head-to-toe health and help you show up for everything you need to each day.
Related projects
