Driving allegiances at the Big Sandwich Vote
The challenge
Finally settle the ongoing debate that has divided our nation for years – Do crisps belong IN or OUT of sandwiches? – by asking the British public to cast their vote and pick a side.
The work
Taking the pivotal experiential lead in a star-studded multi-agency TTL campaign, we pulled off The Big Sandwich Vote - a crowd-drawing showdown that saw local townsfolk turn up in droves to decide if #CrispIN or #CrispOUT should reign supreme - with Gemma Collins, Fred Sirieix and Walkers icon Gary Lineker at the helm.
Results
- 1,500+ live voters (1/3 of Sandwich’s population)
- 22,107,330+ PR impressions
