A national exclusive with global rewards

The challenge

Bring the Walkers national Spell & Go campaign to life exclusively in Tesco – exciting shoppers, engaging colleagues, growing brand love and driving sales.

The work

We transformed mundane checkout announcements and functional home food delivery into the ultimate prize reveal, surprising and rewarding those who happened to be in the right place at the right time.

Results

• 84 holidays given away – 78 in store, 6 home deliveries
• Video content delivered 25 million impressions and 8.2 million unique views
• £11 million RSV sales