Technology: Initials Labs


In today’s increasingly complex digital world, we focus on transforming and elevating your brand or business online. We design, implement and manage a range of specialist digital services – combining decades of valuable experience with some of the most powerful development and marketing tools that exist. So whether you’re looking for an eCommerce solution, a website, an app, or something a little different, we can bring your digital project to life in a way that suits you, your budget and your ambition.

UX and UI Design

We create great-looking yet versatile websites, apps and experiences that work for a variety of audiences – providing comprehensive user experience (UX) design and user interface (UI) design, backed by full user testing.

Software Development

For years we’ve been developing flexible experiences across a variety of platforms, that are both easy to use and offer the highest levels of security. The variety of CMS solutions and eCommerce platforms we work with allow us to create fully bespoke, mobile-first experiences we can scale in line with your business.

VR, AR and AI

These days, the sky’s the limit with VR and AR. We’re focused on creating world-class immersive experiences that achieve stunning results for businesses, while taking people’s breath away

Digital Transformation

Businesses need to keep up with a world that’s moving increasingly online. And we have the tools and expertise to digitally transform your offering and give you the standout qualities to set you apart from others. So whether you’re after a new website or to update an existing one, a platform migration or a full direct-to-consumer eCommerce service, we’ll give you the revamp you need quickly and competitively

A practical approach

We understand that all businesses are affected by the ever-evolving speed of change from a consumer adoption rate of technology vs limitations of set-up and infrastructure internally. Therefore, we take a practical approach when working with you, recognising that there are multiple factors that need to be considered and welcoming collaboration with incumbent agencies or in-house teams. To truly understand your key challenges from a brand perspective, we reverse engineer the requirements from a technology standpoint, allowing us to create scalable platforms and solutions that adapt to consumer trends.
This also ensures that technology doesn’t become a barrier for consumers to interact with your brand. We believe that demystifying technology and breaking the process into consumer-led solutions allows us to provide you with focused solutions based around technology vs technology-focused solutions. Whether that be purely design and research strategy, rapid prototyping, deployment or in-life support.

Our Team

Dominic, Simon and the Labs team are more than just keyboard warriors. They’re here to show you that tech can be as simple as you need it to be and as effective as you want it to be.

Our Services

Business/Technology Audit

Service Design

Rapid Prototyping

Research & Insight

Creative & Content Origination

Development & Delivery

Digital & Social Strategy

UX Testing/Optimisation

In Life Support


Case Studies