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We were asked to create new rich content packages for hansgrohe’s top-selling products to roll out on Amazon and other e-tailers. Each needed to follow a consistent look, feel and tone to help brand standout and recognition, while offering shoppers all the information they needed.
We divided top-selling products into categories to allow for focused content and shoot production. For efficiency and consistency across the portfolio, each SKU was given a dedicated shotlist and feature matrix.
We developed all creative assets including new icons, above/below-the-fold thumbnails, module banners and text content within uniformed specs and file upload structures.
Our defined approach to eCommerce is now built-in to all new hansgrohe product launches, to drive efficiency and best practice from the start.
