We’ve got this


Nature’s Bounty, the No.2 vitamin brand in the US, wanted to successfully launch itself in the UK. But with little brand awareness and an oversaturated VMS category, a standout offering was essential.


While the VMS industry had become more mainstream than the niche health shops of yesteryear, vitamin brands’ version of ‘wellness’ – airbrushed models and unrealistic metropolitan lifestyles – was starkly out of touch with modern views of what it really means. We needed to address this head on.


Out of the proposition that ‘Nature’s Bounty helps you embrace whatever real life throws at you’ came our creative brand platform: We’ve got this. The idea that we can’t always foresee the day’s little hiccups, but we can be ready to face them together.

Whether you need a little extra energy to keep up with your unexpectedly boisterous new dog, to keep the immunity boosted ready to combat the unpredictable British weather, or to feel good enough in your own skin to power through your accidental new naked yoga class, our message was clear: Nature’s Bounty helps you handle the day, whatever it throws your way.

After developing an accessible, down-to-earth tone of voice and vibrant visual brand world, a hero 30’ brand film and trio of individual 15’ spots charmingly brought it alive, supported by the rollout of a 360 comms campaign including packaging, social and ecomm channels.