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A digital revamp for vitamins

Objective

Nature’s Bounty, the No.2 vitamin brand in the US, wanted to successfully launch in the UK. But with little brand awareness, an oversaturated vitamins, minerals and supplements (VMS) category, and limited distribution, it was crucial to develop a seamless consumer journey alongside a standout creative idea.

Strategy

Led by our ‘We’ve got this’ brand platform, that combatted other brands’ use of airbrushed, unrealistic depictions of wellness, we got to work communicating our simplified nutrition offering to audiences on social and e-commerce channels where we knew they were increasingly spending their time.

Output

A seamless consumer experience across Instagram, Amazon and Nature’s Bounty’s own website, that capitalised on a rapidly growing audience of online shoppers:

  • We identified key influencers and communities, creating fresh, jargon-free brand content that helped people discover Nature’s Bounty products
  • We launched Nature’s Bounty’s own D2C website, landing our accessible new brand look & feel across e-comm and CRM
  • We revamped the brand’s Amazon offering too, developing Nature’s Bounty’s own brand shop to close the loop on a 36o online shopping experience

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