Making ecommerce as easy as Vitamin A, B, C

The challenge

Launch a dedicated direct-to-consumer ecommerce website to help No.2 US vitamin brand Nature’s Bounty achieve growth in the UK market.

The work

A smart, uncomplicated site that seamlessly categorised different vitamins and supplements through type, benefit or new releases – supported by a built-in recommendation engine and streamlined checkout that helped customers find suitable products and finalise their baskets efficiently.