Disrupting in retail with a UEFA Champions League sponsorship

The challenge

Develop an exciting retail campaign promoting PepsiCo and Britvic’s official sponsorship of the UEFA Champions League – that capitalised on the final being held at Wembley.

The work

Bold London-inspired campaign visuals delivered across more than 40 touchpoints, supported by an on-pack promotion and a series of overlays across Tesco, Sainsbury's, ASDA and Pizza Hut.

The work

The Tesco overlay unlocked a first in Tesco – a full front of store wrap at the Wembley store throughout the UCL final.