Rescuing lost sales and closing the data quality gap for UK businesses

The challenge

Encourage online retailers to save money and maximise their marketing effectiveness by signing up to Royal Mail’s AddressNow service.

The audience

Small and medium sized UK based online retailers.

The work

We developed a strategic DM, eCRM and digital B2B campaign to promote the benefits of AddressNow, ensuring retailers understood the money they could be losing from poor online checkout experiences, and how incomplete data impacts their remarketing effectiveness.