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Sustainability with hansgrohe

Objective

We’re all trying to play our part in the interest of our planet, with many consumers actively looking for sustainable solutions and products, and 70% willing to pay a premium for brands that support sustainability.

As sustainability had already been a part of hansgrohe’s DNA for more than three decades, they wanted to create a dedicated sustainability campaign to reignite passion and dedication for delivering greener solutions amongst their colleagues, markets and retail partners. In tandem driving sales of the products that contribute to a better, greener planet.

Strategy

We would build the campaign around three sustainable technologies (EcoSmart, CoolStart and EcoCartridge) with the aim to drive awareness of hansgrohe green DNA whilst educating consumer on how the technologies are designed with sustainability at their heart.

Idea

Keep it simple, keep it focused. Buy Green.

Under this straight to the point headline, we used alternate support messaging to promote the different green technologies and the real tangible benefits to using them; from the more obvious environmental ones, to water and energy savings that have a positive effect on household bills.

Activation

Alongside a suite of 360 activation materials for markets to utilise, we also developed a short film for hansgrohe colleagues and sales teams.