Find my electrical match


Simplify the small electrical appliance category in retail to help shoppers find the best product for their needs more easily.


We created a research-led algorithm that matched consumer requirements to product attributes, via a short yet intuitive survey. Breaking down the complexity of choice was key, so we ensured our system provided just two recommendations based on the answers provided.


In more than 100 stores, we ran our interactive framework across touchscreen tablet displays at fixture – giving shoppers a simple yet intuitive way to receive highly targeted, personalised product recommendations to match their individual needs.