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The B2B marketing landscape is evolving due to technological advances, which have broadened marketing channels and provided access to extensive data. This is reshaping the ways brands approach marketing, requiring an emphasis on building strong brand identities.

As we delve into the final stretch of 2023, it’s crucial for marketers to stay ahead of the curve and adapt to the ever-evolving landscape of consumer preferences and behaviors. Let’s explore the key themes that dominated the marketing
arena during this transformative month.

Brand-building is next on the horizon for B2B businesses to aim towards, and creativity is a powerful tool to accelerate their progress. It’s a journey that needs to begin today; brands that are slow to get started will end up falling behind their competition

We run regular events at which our top strategists explore and debate key day-to-day elements of your business, from brand positioning to brief writing.

In this new world of work, it’s crucial for organisations to invest in developing and implementing EVPs that resonate with their employees and support their overall mission. But – the key lies in making sure EVPs “go to work” by actively incorporating them into every aspect of an organisation’s culture, operations, and decision-making processes.