Giving local value a national reach

The challenge

Establish a unique market positioning for Veezu, allowing them to migrate multiple taxi brands to sit under their master brand.

The work

Our research uncovered a value of local knowledge, leading us to a new brand platform ‘Smarter local rides’, which nodded to our technology credentials as well as showcasing our care for the community.

Results

• Test launch unprompted awareness increased from 0% to 3%
• Ad recall had a positive cut through of 71% prompted awareness